COMPANY: SK Forged
ROLE: Head of Design, sole designer
SCOPE: All creative assets including branding, physical products, web presence and promotional materials

The custom wheel industry rarely takes risks—most designs today are just slight variations of decades-old styles. Customers usually pick a brand, not a new idea.

SK Forged flipped the script. Instead of following trends, we let customers describe their dream wheels—then we built them. This direct collaboration sparked fresh designs and built a strong community around the brand. With less than $50,000, we turned a garage project into a globally recognized name.

Wheels aren’t just visual—they’re critical to performance. I developed a repeatable design process: from sketch to 3D model to FEA simulation, ensuring both style and safety.

Using Solidworks, I modeled and tested every design. Over 8 years, I pushed the limits of CAD and CNC machining, developing advanced undercutting techniques and I-beam spokes. Our wheels became known for their strength and style—handling 1200hp drift cars and high-speed crashes without failure.

In a copycat industry dominated by holding companies, we stood out through originality and direct ties to the car community. Seeing our wheels on cars around the world—even years later—remains one of my proudest accomplishments.